Invest in People. Transform Communities.
BEHAVIOR-CENTERED CONSERVATION
Conservation is about people.
While others focus on biology, Rare focuses on psychology. We are a global leader in using behavioral science to achieve long-lasting conservation results.
By empowering local communities to take pride in their natural resources, we help adopt sustainable behaviors that protect the environment and ensure food security for generations.
🎯 Our Mission
To inspire change so people and nature thrive.
We exist to motivate individuals and communities to adopt practices that protect the natural resources they depend on.
🌎 Our Vision
A shared future.
We envision a world where people and nature coexist in harmony, and where local communities are empowered to steward their own resources.
Our programs
Inspiring change so people and nature thrive. Your donation powers these community-led initiatives.
Community Action
Applying behavioral science to solve conservation's toughest challenges by focusing on people.
Coastal Resources
Revitalizing coastal waters and protecting community fisheries for the future.
Sustainable Farming
Helping smallholder farmers adopt regenerative agriculture to secure food and climate.
Financial Solutions
Connecting frontline communities to the formal economy to build financial resilience.